Sony will also form a
new unit to supervise its medical business, which it has described as a development
area.
The corporation said
the changes would "drive revitalization and growth crossways Sony's core
electronics businesses."
Hirai inherits a
company that - like much of shared Japan - has been outgunned by rivals such as
Apple and Samsung Electronics in current years.
The maker of Bravia
televisions and Vaio laptops expects a 220 billion yen ($2.7 billion) net loss
for the year to this month, a fourth directly year of losses, and due in huge
part to the ailing TV business.
Sony hopes Hirai, ascribed
with reviving the PlayStation game business through hostile cost-cutting, can
work similar magic with a TV trade that has lost more than $11 billion over
eight financial years.
Long Sony's biggest product
category by sales, TVs was overtaken by other segments in October-December. TVs
accounted for 13 percent of largely sales in the district, down from 19 percent
a year earlier and rambling games (16 percent) and shared sales from Sony
Picturesand Sony Music (15 percent), according to the company's latest
financial statement.
Despite the stereo
creator's image as an electronics icon, its only profitable businesses this monetary
year have been in entertainment - Sony Pictures and Sony Music - and monetary
services.
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